Joelle has designed and shipped over a dozen native apps for iOS and Android, awarded #1 App in the iTunes App Store in eight categories.
After graduating from RISD with a BFA in Graphic Design and a focus in Digital Media, Joelle began her journey designing user experiences at the dawn of the iTunes App Store in New York City. Since then, she has designed across diverse users, platforms, countries, and sectors in Hong Kong, Los Angeles, and San Francisco.
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Values
Compassion
Joelle’s passion is understanding and empathizing with people to enhance and improve their lives. She builds customer empathy by leading customer research and bringing the cross-functional team along. When she designs, every design decision is made with care and consideration for the people she’s designing for.
Collaboration
She thrives on agile and collaborative cross-functional teams. She is a team player who builds cultures of trust, respect, and candor so that new ideas can flourish. Efficiencies are gained and positive relationships are formed. This is the machinery that keeps creative cultures thriving.
Flexibility
Joelle pivots from the macro to the micro. She has the experience and know-how to perform in ambiguous and demanding environments—from designing enterprise products from the ground up, to executing detail design, and creating pixel-perfect interfaces.
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Spill The Beans
Q.
How do you spend your time outside of work?
A.
Nature, movement, and the arts
Outdoor adventures 🌊 🏄🏻♀️🌲 🏕 🧗🏽♀️
Yoga practice 🤸🏻♀️
The arts 🎨
Contact Improv at The Center, Finnish Hall, and Church of 8 Wheels.
Sangha at San Francisco Zen Center and SF Dharma Collective
Q.
What are your recent favorite books?
A.
Books
The Overstory by Richard Powers
The Heart of the Buddha's Teaching by Thich Nhat Hahn
This Could Be Our Future: A Manifesto for a More Generous World by Yancey Strickler
Barbarian Days: A Surfing Life by William Finnegan
Trick Mirror: Reflections on Self-Delusion by Jia Tolentino
Zen in the Art of Writing by Ray Bradbury
Between the World and Me by Ta-Nehisi Coates
and many more…
Libby App
Libby is one of my most beloved apps. It empowers readers to browse and borrow books from their public library’s entire collection. It makes reading fun, engaging, and equitable.
Q.
Can you tell me about your values—in quotes?
A.
Connection
“I see you, I hear you, and what you say matters.”
Oprah
Awareness
“The best way is to understand yourself, and then you will understand everything.
Shunryu Suzuki, Zen Mind, Beginner's Mind
“We go beyond time and space, me and mine, and taste true liberation.”
Thich Nhat Hahn, The Heart of the Buddha’s Teachings
Creativity
“Imagination is more important than knowledge.”
Albert Einstein
“We have to see ourselves in things that we thought were outside of ourselves in order to dissolve false boundaries.”
Thich Nhat Hahn, The Heart of the Buddha’s Teachings
“We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.”
Ray Bradbury, Zen in the Art of Writing
Q.
Final thoughts?
A.
“Invention creates a new ability but innovation takes that ability and allows it to scale and create real-world impact.”
— Jacob Morgan