https://www.joelleleung.com/home daily 1.0 2025-02-21 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/66455e8c-6dee-4ad7-bd12-a4d44ba9408c/One+Nav+-+Image+01.png https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/84ee9553-8ca1-4b2b-bf76-f9dc7efee163/GTD+-+Image+06.png https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1619477870391-Y52RXHKN86SV2LGK4ZIA/Portfolio_Presentation_April_2021.001.jpeg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1605161265769-H6SLVPLOP4NW0KX8MA45/Amazon_Presentation.001.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1605161195621-KQDQ9L8IXW08CC7KJR5Z/TPA%2B2.007.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1613678555978-J7XLQ55FPVBYTKOZ76DH/hsbc_R.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1605161244349-EXCZJ1RL5LBZHLKWY824/BN_01.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1605161299847-52GM4SCYEJ1J7JE1SM2P/DLE_Toon_Town.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1605161337662-H76SOT2WL9T93LYAROTX/DB_01b.jpg https://www.joelleleung.com/about daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/7d8c050a-e0b8-4b3f-b5f9-52e084d64c5f/Profile_pic.png https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/d3ff9225-064a-4752-9ca4-9adfd334bdc4/brands-black2.png https://www.joelleleung.com/hsbc daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589592861216-M8LFTZ4AMLFFMUL5TSL2/HSC.jpg HSBC https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/0a9c1970-86eb-4649-a712-199036cc3810/image-asset.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589064188906-8CLVZ6TR3KOII5X7URRL/HSBC_Steps_1.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589064252360-58SGNWIJ1SW8DLBGTZ0H/HSBC_Steps_4.jpg https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589064216085-W8034DZ1ARU2UE9RGX0A/HSBC_Steps_3.jpg https://www.joelleleung.com/tpa daily 0.75 2021-04-19 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589075987595-1A25XJ78Z5V96NA10NA4/TPA+3.001.jpeg TPA Connect https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1618854620461-EX773WJU33OFM0VQR4SW/TPA.003.jpg TPA Connect - BUSINESS PROBLEM The 24-hour concierge service adds tremendous value to their brand, however, it is difficult and costly to facilitate. Taikoo Place Apartments (TPA) is a premium serviced residence in Hong Kong’s eastern business district, Quarry Bay. They're known for their luxury design, top-notch facilities, and their round-the-clock concierge service. https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589076416616-H3YB40OAWHODLE6LCQAZ/TPA-lobby.jpg TPA Connect - USER PROBLEM Transient TPA residents are often visiting Hong Kong for the first time on short business trips or staying for year-long work contracts. Relocating to a new city for short periods of time can be stressful and overwhelming for newcomers. https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1614112963023-A4B6FV8CM6TV8QX75MRR/TPA%2B2.001.jpg TPA Connect - ADVOCATE FOR USER RESEARCH Working within an agency model can sometimes feel like an uphill battle. Not only was time a constraint, but there was a lack of support for user research due to misaligned philosophies. Regardless of the constraints, I found ways to bring user empathy into the process by interviewing TPA staff and touring the entirety of Taikoo Place Apartments. My learnings significantly changed the direction of interface and interaction design. Our client was excited about the new direction from my research. https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589132292368-IHWVSSH6YPPCTVM2KFPN/TPA_project3.gif TPA Connect https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589133062032-KRMW87O9KR2O6JOL6G3V/TPA_demo3.gif TPA Connect https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589594816056-D2EMAH4MC24JHRCHLYKM/TPA_green_grid.jpg TPA Connect https://www.joelleleung.com/bean daily 0.75 2021-04-22 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589137711043-VPHDT48YA0VG4J983YW8/BN_01.jpg Bean https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589141008124-JX7DHLF97DS9YZ9RGGXK/bean_gif_458h2.gif Bean - INTERACTION DESIGN Simple Gestures We “pinch”, “tap”, and “swipe” to delight our users. Even color selection utilizes a playful interaction. The user drags their finger across the screen to select a color for each counter. Users can customize their colors or have them automatically picked for them. https://www.joelleleung.com/disneyland daily 0.75 2021-05-10 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589244603368-GXESY56GX3QBD70F2DS0/DLE_Toon_Town.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589146193969-H4YDVZRLKP9YHU2ZO3K2/California-Disneyland-Partners-Statue-Walt-Disney-Mickey-Mouse-1440x954.jpg Disneyland Explorer - BUSINESS PROBLEM In 2011, the Apple App Store was in its nascency—it had existed for only three years. Everyone wanted an app in the App Store. Disney relies on their theme parks as one of four major business pillars. But physical parks have their trade-offs. Although adored by fans internationally, there are many barriers to entry. Cost, time, and logistics can be burdensome. How might we capture the breadth, depth, and magic of Disneyland Parks & Resorts in an easily consumable form? https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589151147221-OPWOQ8SRHAHDY0D1YYGV/crowds_DL2.jpg Disneyland Explorer - USER PROBLEM Disneyland attracts 18 million visitors per year. Visitors come from far and wide to visit the Magic Kingdom. Although the Magic Kingdom attracts massive crowds annually, not every Disney fans has the same opportunity. And for the fans who have visited—how might we help them relive those magical moments? https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589145626336-PKDXSA4OPPBUASBR2C9T/carousel-06.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1618195364394-5UL2YH2V49A3VY3URLCY/DLE_youtube_comment_05.png Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589254389234-XKCLKZPA71LO4BT04H28/DLE_youtube_comment_01.png Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589254239232-CT3IOILNV7Z28372VO6P/DLE_youtube_comment_03.png Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589254319435-KTF732Z74N6U711WW8GM/DLE_youtube_comment_06.png Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589254213613-XK0HXAD4KWDLWZS76IYA/DLE_youtube_comment_05.gif Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589254350870-KM5RRRXMSKMZQCRIYOB6/DLE_youtube_comment_04.png Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589245498670-34PDPEWL2G49QLXCBQZ7/DLE_Cars0.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589245944844-7T0ODXB37DEHYSEGFU9Y/DLE_Grizzly_Peak.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589245385455-HLQU09WADTB4ZPNFM2MT/DLE_Adevntureland.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589246028728-7YYHQSD6PNY3WDHPGULE/DLE_New_Orleans0.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589245384963-6ZE3O1NOE6LCVIG8D8AS/DLE_Fantasyland.jpg Disneyland Explorer https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589245732151-4A29TLUG3POZEJ20ORW7/DLE_New_Orleans.jpg Disneyland Explorer https://www.joelleleung.com/dragonbrush daily 0.75 2020-12-11 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589257129047-HUYSRW41IC9MC90KMVBI/DB_01b.jpg Dragon Brush https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589258028441-NNKP8KWFI93ETBBY4UCM/DB_04.jpg Dragon Brush https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589257801533-BX04FH46HH8PYP3JZS4I/DB_06.jpg Dragon Brush https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589257801509-FMBX6OJTBU1B3CII8YIX/DB_02.jpg Dragon Brush https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589257801491-FMSZP9PF6M9S5KQFLY8S/DB_07.jpg Dragon Brush https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589257801516-7E1K1TX1FT37AOMEZAOL/DB_03.jpg Dragon Brush https://www.joelleleung.com/amazon daily 0.75 2021-04-17 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589514411015-1UTIBMMJTS01D160VYHM/Amazon_Presentation.001.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589518240137-3SQY4TPBH5I58ZCXPIQ3/how-to-stay-in-touch-with-your-best-friends-in-adulthood-2-804x536.jpg Amazon - THE CHALLENGE Keep a user connected to their core friends and family Amazon asked me to “Design the simplest possible smartphone app that will keep a user connected to their core (top 6–8) friends and family members.” https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589518799606-I5X3QKA8794CO31795YS/Amazon_Presentation.006.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589519167325-F6ZQP9YWZ709MG71YSV4/Amazon_Presentation.008.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589514973456-3FKT2KN2R5DAKL6SYZGU/Amazon_prototype2.gif Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517747127-LO675XQO89Q3RR4FVTZ5/Amazon_Presentation.004+%281%29.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589519310414-SP3J2V10OVBH2B60Y4ZK/Amazon_Presentation.001.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517747502-NWEHJWOO0HP10JYPMDT6/Amazon_Presentation.pain.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589519289084-E2MTB3Z882ENX5TLDZYK/Amazon_Presentation.002.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517747128-AN51FXEPTQJ1J80SWVF5/Amazon_Presentation.003+%281%29.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517746590-YISWHQ24WE738TTBD66B/Amazon_Presentation.002+%281%29.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517747367-OLYI6F6L2MAM6WRO8RIC/Amazon_Presentation.001+%282%29.png Amazon https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1589517748526-FW5DSYNCMZOZA8DTEO1K/Amazon_Presentation.persona.png Amazon https://www.joelleleung.com/insight daily 0.75 2021-05-12 https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1619477870391-Y52RXHKN86SV2LGK4ZIA/Portfolio_Presentation_April_2021.001.jpeg Insight https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1614292582886-0NFWC42SK2V2LGK24LGS/image.jpg Insight - BUSINESS PROBLEM In 2015, KATERRA was founded with an ambitious goal—design and build faster, better, and cheaper buildings from end to end. Fragmented and fraught with delays, inflated costs, and litigation, the construction industry is less productive now than it was 80 years ago. I was part of the small and ambitious software team at KATERRA that that sought to disrupt the status quo. https://images.squarespace-cdn.com/content/v1/5e574686f722f916c795d616/1617408191620-ZOB6QJX1DL2G8W8F0ZKM/urban_designers2.jpg Insight - USER PROBLEM There is a severe lack of Urban Design software in the market. With few options available, KATERRA Urban Designers used upwards of seven software tools to get their job done. 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