While designing the SAMPLEit app, I was tasked to create achievement icons for the long list of achievements that a user can earn. Shown above is just a portion of the icons I designed. While creating the look and feel, I kept the SAMPLEit brand in mind, drawing from its vibrant colors and energetic movement.
Our client, Outerwall is best known for the Redbox® movie and video game rental kiosks, and popular Coinstar® coin-counting kiosks. Their new project is SAMPLEit, a kiosk that vends cosmetic samples from name brands. We were tasked to create an app, as a companion to the kiosk. As lead designer, I created the look and feel, and worked with our developers internally and remotely to perfect the styling. I designed two different interfaces–one for iOS users, and the other for Android users.
#1 Overall on the App Store
#1 in the iPad Entertainment category
Winner of All NYC Mobile Branded App Show-Off 2012.
Disneyland Explorer is a monumental app—it's a whopping 65 foot long parallax tour of Disney Parks and Resorts. I worked alongside our Executive Creative Director, Guido Jiménez-Cruz, and Senior Designer, Bomina Kim, as the primary design team. Inside this massive app are 16 mini games, over 5000 image, video, and audio assets. We later ported this app over to iPhone, redesigning key interface elements.
The app was a huge success. Disneyland Explorer maintained #1 Overall Free iPad app for over two weeks with over 1.3 million downloads.
Download Disneyland Explorer
ReceiptPal is simple—snap receipts to earn rewards. Our team was asked to reinvent an older application by NPD Group to bolster its usage. We started from square one to create a clean, simple, and friendly app. The main interface is based on swiping cards and snapping receipts. The user triggers a friendly animation and sound when each card is complete. ReceiptPal is available for Android as well as iOS.
The redesign was a success, outperforming all goals for user acquisition, engagement, and loyalty.
#1 in the iPad Entertainment category
#1 in the iPhone Kids category
Disney Palace Pets is tremendously successful, and has been well received since its inception. We continue to add more and more Palace Pets to the growing collection. I've implemented several Palace Pets as well as the localization in seven different languages: English, French, Russian, Italian, Dutch, German, and Spanish.
Download Disney Princess Palace Pets
"...a simple, beautiful counting app for iPhone." - Khoi Vinh, Subtraction.com
Bean was featured as a category banner by Apple.
Listed as a recommended 2012 holiday gift by Daily Candy.
I worked under Executive Creative Director, Guido Jiménez-Cruz, to produce this gorgeous counting app. I was responsible for finessing the typesetting, testing out maximum and minimum widths and lengths as well as letter count and size. I also designated color combinations and the color chart.
Download Bean – A Counting App
The Weekend Money Logo I designed has since been used in apparel for the rap group. The hats fly off the shelves. It's fantastic to see their fans wearing their snapback at shows and around town.
Buy the hat here.
Life, what is it but a dream?”
―Lewis Carroll, Through the Looking Glass
Dream is an intimate portrait of Kitty, art directed and shot by me, styled by Stephanie Covell, lighting by Joshua Kehn.
Portraits of Kitty.
Art Direction and Photography: Joelle Leung
Styling: Stephanie Covell
Lighting: Joshua Kehn
“…one of the top book apps in iTunes.”
Featured in the Communication Arts 2013 Interactive Annual 19
Winner of the 2012 Cybils Award for Best Book App
Dragon Brush is an interactive storybook for iPad and iPhone, featuring narration by Matt Berninger, and music by Aaron Dessner and Bryce Dessner, from the acclaimed band, The National. John Solimine crafted the stunning illustrations, and Andy Hullinger penned this new classic.
Download Dragon Brush
I designed the logo and brand for up and coming New York City rap group, Weekend Money. I wanted to create an elegant, eye-catching, and memorable symbol. I took the leap and used "W" and "$" to abbreviate their name, while taking queues from the American Dollar. Since then, the logo has become a mainstay in their brand.
Do you Have time?
Time is precious, and we often don't give time to others, let alone ourselves. What would you do with all the time in the world? I asked this question to a hundred people on Mechanical Turk and inscribed their responses on each bill. Each bill is delicately designed, and printed on translucent velum, allowing light to shine through. Here are some of the responses I received:
5 seconds to breathe
10 seconds not think of anything
30 minutes sit on the beach without a care in the world
1 hour just sit by lake
1 Hour to slowly eat meal and properly digest
12 hours to sit on the beach and relax without a care in the world
1 hour to go jogging
3 hours for dinner with a friend
1 day to see how the sun shines in Bora Bora Islands
1 day to make love
2 more weeks to work
3 weeks with my friends
3 months to travel
6 months start a new life
363 days to see all the beautiful places on Earth
1 year alone
4 Years to study music
2 year to do service for poor people near me
10 years in Florida with Mickey and Minnie
1000000 years of godlike powers
5 years to clean the poverty line in my country
1 year to spend in NY with my BF
2 seconds to pray
30 minutes walk on beach
3 hours with family
1 year in Miami
6 months travelling the world
5 years of being a baby
5 more years with the job I lost in 2005 due to the economy
1 year to not worry about work and find out who i am through hobbies and art
30 seconds to feel relaxed
10 days with family
1 year of living on a mountain by myself
1 year to visit and with all of my friends and family anywhere we wanted
3 years to acquire full time education
90 minutes to read a book
20 hours to spend with my significant other
35 days of peaceful reflection, tanning, exercising, and spending time alone
1 year to explore my true passions
3 days with the person I love
1 year to get better at art
2 Weeks to Sleep
1 Day of driving around
80 Years with my children and husband
1 year to sail around the world
5 hours to sleep
6 hours to learn about this AMAZING world we live in
6 hours to spend with all the people in my life
2 hours to relax to a good book, or maybe a good video game
2 hours in the service of my fellow man. Rinse and repeat until judgment day–the perfect life
This book's photography was shot within a month's time with a new Kodak disposable camera each week. All photographs were scanned and manipulated. It is a gradient book signifying daily undulation through image and color.
The artwork for Weekend Money's debut album, Naked City, is a surreal representation of a "moment" caught in time, when in fact, it was highly orchestrated. The album cover was constructed through compositing multiple photographs together. Strangers walk by, not minding the rap duo, who stare into the lenses. The pink "Weekend Money" illuminates the composition, casting a pink spell on the scene below it. Space and movement is created with the passersby in the foreground and midground. Finally, the duo is framed by the rectangular bodega storefront. "Weekend Money" Neon and "Naked City" is seamlessly added into the space, creating a complete, surreal reality.
Naked City was shot on Nostrand Avenue and Fulton Street in Bed Stuy, Brooklyn, home of Biggies Smalls, The Notorious B.I.G.
"Yellow" from Naked City was featured in Saints Row IV.
Baauer, artist behind the famed "Harlem Shake" selected Weekend Money's "Yellow" for Annie Mac's Mini Mix on BBC Radio.
Art Direction & Design: Joelle Leung
Photography: Joshua Kehn